INDEX to the Temple Exhibit: THE FOURTEEN SERIES AND THE BOOKS FOR PRIVATE DISTRIBUTION (Entries 1 - 52)MOSHER BOOKS IN FINE BINDINGS (Entries 52-59)
THE ENGLISH REPRINT SERIES 1891-1894 THE BIBELOT SERIES 1893-1897 MISCELLANEOUS SERIES 1895-1923 OLD WORLD SERIES 1895-1909 BROCADE SERIES 1895-1905 REPRINTS FROM THE BIBELOT 1897-1902 REPRINTS OF PRIVATELY PRINTED BOOKS 1897-1902 VEST POCKET SERIES 1899-1913 THE QUARTO SERIES 1899-1904 THE LYRIC GARLAND 1903-1913 THE IDEAL SERIES OF LITTLE MASTERPIECES 1906-1909 THE GOLDEN TEXT SERIES 1908-1911 THE VENETIAN SERIES 1910-1913 LYRA AMERICANA SERIES 1915-1920 BOOKS PRIVATELY PRINTED
MOSHER CATALOGUES (Entires 60-65)
THE BIBELOT (Entries 66-69)
BORROWING FROM THE PIRATE (Entries 70-75)
Note: The following catalogue list, with minor alterations, is taken from Vilain and Bishop's Thomas Bird Mosher and the Art of the Book (Philadelphia: F. A Davis, 1992), pp. 11-54, with the kind permission of the publisher. Cross references to the illustrations which appear in the book have been eliminated.
THE
FOURTEEN SERIESAND THE
BOOKS FORPRIVATE DISTRIBUTION
The Hatch notations in each entry refer to the Check List of the Publications of Thomas Bird Mosher of Portland Maine, which covers the years 1891 to 1923, compiled by Benton Hatch and printed in 1966 by the Gehenna Press for the University of Massachusetts. Numbered pages only are given for each title, and roman numerals are used for the year of publication, according to Mosher's custom. Each series is presented in order of its first appearance in Mosher's publishing scheme, and all entries within a series are likewise listed chronologically.
THE ENGLISH REPRINT SERIES, 1891 - 1894
s previously mentioned, the 1880s were a period of upheaval for Mosher. While running his revived stationery business, he gingerly tried his hand at publishing his real love, literature. The first book to bear the Mosher imprint appeared in October 1991 (three months after the publication of Morris's first Kelmscott Press book), dressed in the distinctive aesthetic that characterizes the Mosher books.
Three titles were issued under the English Reprint rubric, each in two formats. Ten large-paper copies, numbered and signed, were printed on Japan vellum, and forty large-paper copies, numbered, all measuring 225 mm x 205 mm. 400 small-paper copies, also numbered, were printed on Van Gelder paper; these measured 210 mm x 103 mm. All copies were bound in Japan vellum and printed by Brown Thurston Company, of Portland.
What prompted Mosher to select Modern Love as his first book? There are two reasons. First, the gloomy, tragic poem, which tells of a wife's loss of love for her husband, her abandoning him, and finally her death by suicide, echoes Mosher's own emotional turmoil. Second, as noted by Frederick Pottle, &it was because the last line of that poem sequence expresses the idea which all his life has gripped him so mightilythe soul of the Mosher Books: 'To throw that faint, thin line upon the shore (-1-). Metaphorically the line refers to the luminous light from the world of the ideal, of the absolute, of beauty, which Mosher himself would cast time and again with each issuance from his press.
The first American edition of the poemand Mosher's first piracyis also the first of many occasions in which Mosher introduced the American public to the work of little-known writers.
The foreword was written by E. Cavazza, the wife of a local newspaperman, who also wrote the foreword to the second volume in the series. The asymmetrical cover design, black and red title page, and ample margins are, as Thompson justly pointed out, indebted to Aesthetic style of the Bodley Head (-2-) .
123 pp., English Reprint 2, Hatch 2.
This is copy 237 of the small-paper run.
For his second book Mosher secured the American rights from the British publishers, Dobell and Reeves. The City of Dreadful Night was again a rather dreary poem on the hopelessness and futility of life. In his prospectus for the book, Mosher wrote that it "may be characterized as a somber, darkly-wrought composition tuned to a minor key.... It is a mystical allegory, the outgrowth of broodings on hopelessness and spiritual desolation." In a letter to Messrs. Crowell, the New York publishers, he added, "It is, as you say, one of the great poems of the century, and I confess it comes home to my heart in a way that no other does." (-3-)
THE BIBELOT SERIES, 1893 - 1897
en volumes were printed over these four years. Mosher had announced that they would not be reprinted, a strong hint to book-lovers to buy now these tall slender volumes, "modeled on the Aldine Books, and, like them entirely printed in Italics." It appears that his clientele heeded Mosher's warning, since the first six titles were sold out by 1896.
Of the first four titles, 725 copies were printed on Van Gelder paper, and 25, numbered, on Japan vellum. For each of the next two titles, Mosher printed 725 copies on Van Gelder plus 50 numbered on Japan vellum. Beginning in 1896 with the seventh title, Mosher raised the print run to 925 copies on Van Gelder paper and 100 numbered copies on Japan vellum. All copies measured 210 mm x 100 mm, had silk markers, and were bound in flexible Japan vellum with fumed edges (also called yapped edges). Original decorations of flowers and leaves, stylized and realistic, occupy the top quarter of the cover. The title is superimposed and at times, as in the case of songs of Adieu, hard to read.
Mosher had announced that the Bibelot Series would not be reprinted, but he did not say anything about individual titles; four were reissued, in different formats, in various series: Songs of Adieu, the Rubáiyát, Félise and The Blessed Damozel.
Twenty-one
manuscript leaves with a printed proof of the title page; bound in three
sections; crudely sewn. The printed book (Bibelot 1, Hatch 3) has 68 pp.
This mock-up gives us insights into Mosher's approach to book design. The trim size of the pages is that of the finished book. The title page has been set in its final format, printed in black and white in an old-style typeface ( unlike the subsequent volumes, the title is printed in black).
The table of contents estimates the number of pages to be assigned to each poem (some poems have been eliminated in the printed version, possibly for reasons of space). The rest of the handwritten pages are models for the printer to follow. Mosher wrestled with the number of copies to be printed, writing at first 800, then 650, and finally 725the print run of the first four volumes in this series. Interestingly, a longhand "note" by Mosher does not appear in the published volume.
Songs of Adieu is Mosher's first anthology as well as the first book meant to be part of a series; the rubric of English Reprint was created after the first book in that series had already been published.
91 pp.
Bibelot 9, Hatch 36. This is copy 46 of 100 on Japan vellum.
Michael Field was the pseudonym shared by Katherine Bradley and her niece, Edith Cooper, who were well-known London literary figures, friends of Charles Ricketts and Charles Shannon (owners of the Vale Press), and whose works Elkin Mathews published at the Bodley Head. Long Ago is a series of lyrical poems extending the recently rediscovered fragments of Sappho's works.
The title page is one of the most successful in this series; the title, in bold red, is separated from the author's name by a Minoan sea wave, and is faced by a "portrait" of Sappho. The italic type of the text is less successful, due to its relative smallness on the tall and narrow page.
n this series, Mosher proposed to reprint the "acknowledged masters of literature," which for the period meant Shakespeare, Swinburne, and the Brownings, along with lesser luminaries such as Richard Jefferies and Andrew Lang. He also announced that titles would be reissued if public demand required it. Obviously the demand was there, since there are 50 titles and 136 volumes, with The Kasîdah (translated by Sir Richard Burton) and the Rubáiyát accounting for 10 editions each.
Each volume measured 180 mm x 100 mm; 925 copies were printed on Van Gelder paper, 100 copies (sometimes 50) on Japan vellum, all with silk marker. The binding was flexible Japan velluma technique originated by Mosher, according to himwith turned edges; variant bindings include old-style blue boards and flexible olive-green leather with gilt design. Most of the volumes bound in Japan vellum had a distinctive original front cover decoration, many of these reflecting a strong Art Nouveau influence. Each volume was issued in sealed wrappers and slide case.
146 pp., Old World 1, Hatch 161. Seventh Edition. One of
100 copies on Japan vellum.
A handwritten note by Bruce Rogers on a preliminary page indicates that he designed the title page and backstrip (spine). Mosher himself seems to have designed the majority of his books, and Rogers is one of the few artists known to have contributed to his books (Earl Stetson Crawford, Charles M. Jenckes, Frederic Goudy, and Thomas Maitland Cleland are the others). Bruce Rogers became one of the most successful and highly respected book designers in this country and England. The inscription in this volume allows us to add one more book to the Rogers incunabula, since the design is the same as that of the first edition. Incidentally, Jenckes, a relatively unknown graphic artist, contributed some decorations and headbands to the first edition.
See also entry 52 for an earlier edition, the fourth, in a tooled leather binding, and entry 58 for a copy of the tenth edition with a pochoir- decorated binding.
129
pp., Old World 50, Hatch 464. Printed by Smith and Sale.
Originally published in 1899 as part of the Bibelot Series, (-4-) this is the last title published in the Old World Series. The heart-shaped cover design, tulips woven into an Art Nouveau border of undulating leaves, is one of the few that can be attributed to a specific artist. The monogram of Earl Stetson Crawford (see entry 17) a "C" with a stylized crown of two lines surmounted by three dots, appears at the bottom right of the heart.
131 pp., Old World Series 36,
Hatch 488. Printed by George D. Loring. This copy is bound in blue boards
with white ribbed spine and with label in blackthe binding style that
Mosher called "old-style blue boards."
Fiona Macleod, a now-forgotten member of the Celtic Renaissance, was the pseudonym of the well-known Scottish writer William Sharp. Macleod was a favorite of Mosher, who published fourteen of "her" works, and to whom "she" owes, in great part, "her" fame. Mosher corresponded with Macleod and requested and received a photograph; it was only after William Sharp's death that he learned from the poet's widow that both were the same person.
68 pp.,
Old World 10, Hatch 484. Fifth Edition. This copy bound in green leather.
The enormous popularity of Browning's passionate poems made them a favorite of private presses, for which they ensured steady sales. Mosher published eleven different editions of the Sonnets, six in the Old World Series and five in the Vest Pocket Series. (-5-)
Two entwined vines, stamped in gold, decorate the leather spine. The front cover bears a gold-stamped design of swirling clouds surrounding a moon and star within a circle. This design, created by D.G. Rossetti for Swinburne's 1871 Songs before Sunrise (published in London by Ellis), also appears on the cover of Mosher's 1901 quarto edition of that book and, blind-stamped, on the cover of "R.L.S." An Essay, in the Miscellaneous Series.
MISCELLANEOUS SERIES, 1895 - 1923
n his 1899 catalogue, Mosher explained that under this heading he had "brought together such of his publications that from variety of format and still greater variety of subjects, would seem impossible to include in any special series." It is in this series that Mosher's genius and versatility as a designer are most clearly revealed. Ninety-six titles comprise the Series, some appearing in multiple editions (the most often reprinted were R.L. Stevenson's Father Damien, with 14 editions, and In Praise of Omar by The Hon. John Hay, with 10) for a total of 149 volumes, almost one fifth of Mosher's output. Formats and print runs varied for each volume.
147 mm x 112 mm, 86 pp.,
Miscellaneous 1, Hatch 13. Printed by Smith and Sale; 925 copies on Van
Gelder paper and 50 copies on Japan vellum.
Originally published in 1894 in Dublin by G. Whaley, with a second edition printed in January 1895. This is the first American edition. Mosher felt obliged to add that it was copyrighted, and contained, by special arrangement with the author, fifteen poems not present in the Dublin edition.
In the colophon, Mosher states that the designs (two vignettes on the front and back cover, and two fleurons) and the three headbands (two of which bear the soon-to-be famous initials "BR") were created by Bruce Rogers. Rogers in a 1909 letter to Mosher reminds him that these were his first freelance work. (-6-) Rogers's trademark, the caduceus, appears for the first time on the back cover.
An original drawing for the headband on the preface page (given to the Houghton Library by Oliver Sheean, an avid collector of Mosher's books (-7-) consists of interlacing vines, a vaguely Celtic motif that Rogers used very successfully that same year in Gruelle's Notes: Critical and Biographical (published in Indianapolis by J.M. Bowles), and in Shelley's The Banquet of Plato (published in Chicago by Way and Williams).
The title page of the second edition, published in 1904, is newly decorated with the logo of a sword within two concentric circles, designed by George Russell for the Cuala Press (run by Elizabeth and Lily Yeats, sisters of the poet W.B. Yeats).
155 mm x 85 mm, 59 pp., Miscellaneous 2,
Hatch 42. Smith and Sale printed 450 copies on Van Gelder paper, bound in
grey boards, and 50 numbered copies on Japan vellum.
The intricate cover design (unattributed) for this translation of ancient Vedic hymns is an oddity in the sedate Mosher corpus up to that date. The combination of stylized eastern decorations and lettering with stylized western flowers, printed in green, is effective and attractive. Johnston intended to show the parallel "between these ancient thoughts and that depth of reflection and the fervor of aspiration which gave Ralph Waldo Emerson's Essays their eminence." Mosher's design is a faithful translation of the author's goal.
144 mm x 113 mm, 9 pp., Miscellaneous 4, Hatch 88. Second Edition consisting
of 925 copies printed on Van Gelder paper, and 50 numbered copies on Japan
vellum (this is copy 22).
Edward FitzGerald's 1859 translation of Omar Khayyám's Rubáiyát was not an immediate success, but by the turn of the century that slender group of quatrains had become a venerated icon. Every publisher worth his or her salt had issued a version. The brevity of the work and the certainty of selling the print run made it an attractive prospect for most private presses. Mosher was an ardent Omarian, and this title appears twenty-four times in his list: ten editions in the Old World Series, two in the Bibelot Series, nine in the Vest Pocket Series, one in the Reprint of Privately Printed Books, plus two editions privately printed.
Omar Khayyám clubs were formed in England and the United States, and this slim book is the text of the address that John Hay, American Ambassador to the Court of St. James, presented to the London Club. In its first year, 1,850 copies were sold on Van Gelder paper, at 25 cents a copy, 200 on Japan vellum at a dollar: in addition four copies were printed on pure Roman vellum. (-8-) Ten separate editions appeared under the Mosher imprint. (-9-)
The most striking feature of the book is the cover with its stylized lily plant printed in red on old-style blue wrappers. The design was created by Herbert P. Home for Divers: Colores (1891) printed by Chiswick. Horne was one of the founders of the Century Guild and designed its organ, the Hobby Horse.
155 mm x
90 mm, 96 pp., Miscellaneous 5, Hatch 68. Smith and Sale printed 450 copies
on Van Gelder paper and 50 on Japan vellum.
VIRGIL THE GEORGICS done into English Prose [by] J. W.
Mackail.Vols. I and 11. Portland, Maine, Thomas B. Mosher
MDCCCXCIX.
Vol. I: 155 mm x 90 mm, 81 pp., Miscellaneous 6, Hatch 107.
Vol. II: 155 mm x 90 mm, 90 pp., Miscellaneous 7, Hatch 108.
For both volumes, 450 copies were printed on Van Gelder paper and 50 on Japan
vellum, at the Thurston Press.
Mosher meant the Eclogues and the two volumes of the Georgics to be a set and offered them boxed together; although he also sold each separately, he described them together in his catalogues. These charming volumes stand out among the Mosher books because of their complex, almost Victorian, decorative scheme. The cover, framed by rustic stylized branches, is aptly illustrated with a pastoral scene of a plowman for the Georgics and of grazing sheep for the Eclogues. The title and text pages are also framed in a classical border of leaves nestling the type. In addition, each volume has a different frontispiece, "reproduced in Albertype from Samuel Palmer's unsurpassed series of Virgilian etchings."
John William Mackail, a prominent British classical scholar and professor of poetry at Oxford, was also the first biographer of William Morris. The two volumes of the Georgics are from the collection of Joseph Manuel Andreini, a collector of press books and friend of Mosher's.
150 mm x 110 mm, 54 pp., Miscellaneous
8, Hatch 109. 450 copies were printed on Kelmscott handmade paper, and 100
copies on Japan vellum. The colophon indicates that this title is reprinted
from The Germ (see entry 30). A second edition appeared in 1900;
another edition, in 1906, was included in the Ideal Series of Little
Masterpieces.
220 mm x 150 mm, 50 pp., Miscellaneous 13, Hatch 143; 450 copies were printed
on Kelmscott handmade paper and 50 on Japan vellum. This copy on Van Gelder
paper, hand illuminated by Bertha Avery. (Fig. 22)
Mosher, as Thompson remarked, admired Morris but he was not strongly influenced by the latter's Arts and Crafts books. (Mosher did, however, use Jenson type on the covers of his Brocade Series, with block arrangement of Jenson type on the front, including Kelmscott-style floral initials and fleuron filler. (-10-) ) These two volumes represent Mosher's homage to Morris and his acknowledgment of the Arts and Crafts style of bookmaking.
Hand and Soul is a nearly exact facsimile of the edition printed by Morris in 1896 and sold in the United States by the Chicago firm of Way and Williams. (-11-) The only differences are (1) the insertion by Mosher of a four-page preface, printed in black and red ink, between the left title page and the beginning of the text; (2) the use of red ink for the initial letters in the first pages of the preface and the text; and, (3) the binding, in old-style boards, rather than vellum (which is liable to warp, as Mosher correctly pointed out). Mosher was justly proud of his achievement. Asked by Irving Way how he had succeeded in getting so close a duplicate, Mosher responded that unlike Morris, who printed on dampened sheets, he dry-pressed the sheets, thereby taking out the impression of the type. (-12-) The paper edition sold for $1.50, significantly less than the Kelmscott edition.
Empedocles is also an unabashed tribute to Morris, in which Mosher tried to create the book Morris would have done had he lived long enough. The format, borders, red initials, and Golden type are those of the Kelmscott Poems of Coleridge. This copy, from the library of Flora Lamb, has a title page and two initials (on the preliminary title page and on page 49) sumptuously hand-illuminated by Bertha Avery in a style strongly reminiscent of the work of Cora J. Cady and Emilie M. Whitten for the Craftsman Guild's The Perfect Woman and Love Songs. Hand illumination, less common among British private presses, had a prominent role in American presses; it was used most successfully by the Roycrofters. Illuminated Mosher books are very rare, and seem to have been commissioned mostly by Lamb. (Two other volumes in this exhibition,The Mosher Books, 1909 [entry 64 and Upson's Sonnets and Songs, entry 49], also from Lamb's library, have more modest hand illuminations.)
150 mm x 130 mm, 32 pp., Miscellaneous 15, Hatch 340. Third Edition,
consisting of 450 copies printed on Kelmscott handmade paper, 100, numbered,
on Japan vellum, and 10 copies, numbered and signed by Mosher, on pure Roman
vellum. The first edition was published in 1901 and the second in 1902.
Another version, part of the Bibelot Series, appeared in 1895.
In his 1901 A List of Books, Mosher announced that he aimed to rescue The Blessed Damozel "from the trifling prettiness of the Vale Press edition" of 1898. Although one might strongly disagree with his evaluation of the Vale book, it is evident that Mosher's "harmonious page proportions" have produced a felicitous result, due, in part, to his use of Ricketts initials throughout the text. The title page spread, elegantly ruled in red, displays effectively a red decorated initial "A" borrowed from the 1896 Vale Press Empedocles on Etna. The other decorated initials in the text appeared in Empedocles also and in the 1900 Poems of Lord Alfred Tennyson.
In spite of his deprecating comments, Mosher admired Ricketts's work and owned thirty-eight Vale Press books. In the bibliographic essay to his 1911 The Sphinx, Mosher calls the Bodley Head edition, designed and illustrated by Ricketts, a marvelous book. This admiration is evident in his lavish use of decorations, borders, and initials borrowed from the Vale books, most significantly in The Germ (entry 30), The Poetical Works of Oscar Wilde, and Wine Women and Song (entry 26) and most publicly in the "Silverpoints" cover of the 1906 The Mosher Books (entry 63).
This edition of The Blessed Damozel represents a significant scholarly addition to the Rossetti corpus, since it contains the original version published in The Germ (1856) as well as variants from the Oxford and Cambridge Magazine (1856), Poems (1870), and the Collected Works (1885).
195 mm x 1 15 mm, 43 pp., Miscellaneous 11, Hatch 141. 450 copies on
Kelmscott handmade paper, 50 numbered copies on Japan vellum, 4 copies on
pure Roman vellum.
This collection of poems by Laurence Binyon, Arthur S. Cripps, Manmohan Ghose, and Stephen Phillips, to which Mosher added an introduction by John Addington Symonds, was originally published by B.H. Blackwell in 1890 in a brown wrapper with a woodcut design of stylized, undulating flowers and leaves by Selwyn Image. For his reprint, Mosher reproduced the design on the half-title page, but commissioned an unidentified artist to create a charming two-color cover of seven stylized burgundy flowers and dark-green leaves on gray boards. A single plant adorns the simple title-page. This ornament was used again by Mosher, most notably on the back cover of George Meredith in 1911.
210 mm x 130 mm, 96 pp., Miscellaneous 17, Hatch 186. Smith and Sale printed
550 copies on Van Gelder paper, 50 numbered and signed on Japan vellum (this
copy is number 32), and 6 copies on pure Roman vellum.
The remarkable cover and the title page, designed by Earl Stetson Crawford, are clearly influenced by European Art Nouveau. The asymmetrical pattern of stylized poppy plants ending in realistic blossoms is, once again, proof of Mosher's appreciation of the artistic trends at work in the printing and graphic arts.
This work had been previously attributed by Laurie Crichton (-13-) to the young Thomas Maitland Cleland, but in his List of Books for 1901 Mosher announces that the original cover design in violet and gold is by Crawford. (-14-)
Although Crichton's attribution is in error in this case, her attribution to Cleland of the Art Nouveau covers in the Old World Series that were signed with the letter "C" (Cleland's "signature") is reasonable because these designs are consistent with Cleland's still-developing style. Other Art Nouveau covers in that series bear Crawford's logo.
This exquisite book is also remarkable for the fact that Lenalie, the translator, was Mosher's first wife. Until recently, there had been no trace of her after their divorce. (see Chapter One). It is tempting to see this unusually lavish production as Mosher's romantic tribute to his former wife, Aimee Lenalie, née Ellen Dresser.
195 mm x 145 mm, 111 pp., Miscellaneous 53, Hatch 532. 450 copies printed in
Van Gelder paper, and 50 numbered on Japan vellum, of which this is number
32.
Now mostly forgotten, Francis Thompson had achieved a considerable reputation as a mystic poet by the time he died in 1907 at the age of 48. His best-known poem, The Hound of Heaven, appeared in seven editions under the Mosher imprint.
Mosher uses Chiswick ornaments in the text, but in the title page he combines, not too successfully, a Chiswick initial with the device, printed in red, created by Laurence Housman for the 1895 English edition published by John Lane at the Bodley Head. Designs by Housman appear also in other Mosher Books, most strikingly in the title page of The Present Crisis printed in 1917 for Mr. and Mrs. Woods (see entry 51).
195 mm x 140 mm, 75 pp., Miscellaneous 51, Hatch 530. 500 copies on Van
Gelder paper and 50 numbered copies on Japan vellum, of which this is number
39.
Mosher's version of this controversial play both reflects his ability to borrow effectively from other publishers and is a part the history of the play. The French edition featured an illustration of a sphinx by Felicien Rops. In 1897, when John Lane published the English translation, he commissioned Aubrey Beardsley to illustrate the text. Mosher felt that Beardsley purposefully created "so-called illustrations" out of loathing for Wilde and that these "diabolic fascinations of art" contributed to the outcry against the play. (-15-) Mosher's solution is an elegant one: He reprints the text from the Bodley Head edition, sans illustrations. On the title page Mosher reproduces Rop's drawing and, on one of the free end pages (a sheet of Japan vellum in both the Van Gelder and Japan copies), the last of Beardsley's illustrations: a grotesque and a faun laying the dead Salome in what appears to be a gigantic powderpuff! (See entry 59: a copy of Salome bound by Sangorski and Sutcliffe).
180 mm x 110 mm, 196 pp., Miscellaneous 56, Hatch 556. 700 copies for sale in
America printed on Van Gelder paper, bound in old-style green ribbed boards,
and 25 numbered copies on Japan vellum, bound in vellum.
In spite of his "piratical" reputation, Mosher maintained friendly relations with English authors. McCurdy, at Mosher's request, revised the original title, first published in 1900 by Grant Allen in an undistinguished format.
This volume gives an insight into Mosher's modus operandi. A copy of the Grant Allen book bears Flora Lamb's copy-editing and corrections. (-16-) Notes, written by Lamb for Mosher, tell the printer to use the style of an earlier Miscellaneous volume (Earthwork Out of Tuscany), where to break the pages, and where to place the headband and tailpieces. (For other publisher's dummies see also entries 3, 38, 46, and 48.)
300 mm x 225 mm, 19 pp., Miscellaneous 59, Hatch 559. This is one of 300
copies printed on Italian handmade paper, bound in old-style olive-green
Fabriano boards. 50 numbered copies printed on Japan vellum were bound in
vellum-covered boards, and 10 copies on pure Roman vellum were bound in
classic vellum.
The photograph of Lincoln on the frontispiece (printed on Japan vellum) is a reproduction of an original photo, reproduced in the size of the negative.
Memories is one of the six large volumes published in the Miscellaneous Series. The other five are William Blake's XVII Designs for Thornton's Virgil (1899), The Kasîdah (two versions, one published in 1905 and another, more complete but slightly smaller, published in 1915), Leaves of Grass (1919 and 1920), and Ten Spiritual Designs by Edward Calvert (1913).
Here Mosher has managed to weld the disparate design elements into a coherent whole that is a fitting tribute to the revered president. The title page, divided into seven rectangles by thin rules, harmoniously combines an imposing Kelmscott initial with a classically inspired oval border printed in green that frames the Mosher logo. A large Renaissance headband at the beginning of each major part of the book is balanced by a large decorated initial over a pattern of leaves, reminiscent of Ricketts, printed in green. In a set of page proofs for the Japan vellum press run, the initials are different and are printed in green outline on the page.
The large roman type and the generous margins echo the majesty of the poems, which are printed on one side of the page only.
Mosher, an ardent admirer of Whitman, had forged a long-lasting friendship with Horace Traubel, Whitman's friend and literary executor. His library included 129 items related to Whitman, many acquired through Traubel. (-17-)
335 mm x 255 mm, 15 pp., plus a portfolio of 10 plates tipped in;
Miscellaneous 65, Hatch 589. 400 copies were printed on Van Gelder paper and
bound in old-style blue boards, and 25 copies were printed on Japan vellum,
bound in vellum-covered boards, with the plates printed on Japan vellum and
tipped in, with a broad blue rule border.
Why Mosher would choose designs from Eragny books to decorate a book devoted to the mysterious and otherworldly works of this mystical artist is not known. But he did, and the result is very effective and not at all incongruous. Equally unusual is Mosher's acknowledgment of his use of the initials, headbands, and tailpieces designed by Lucien Pissarro, cut on wood by him and his wife Esther for their Eragny Press Abrégé de l'Art Poétique, 1903 (see also next entry).
165 mm x 100 mm., 28 pp., Miscellaneous 52, Hatch 586. 900 copies were
printed on Kelmscott handmade paper and 50 on Japan vellum.
Mosher's predilection for the books of the Renaissance and those printed by the Chiswick Press is evident in his use of rules in the opening spread of the text. He might have been influenced also by the work of Updike and Rogers at the Riverside Press. However, his combination of red rules with his dolphin logo and the initial "A," also printed in red, is both successful and original. Rules appeared in his book designs as early as 1900 (in his List of Books) and reappeared throughout his career, most notably in The Blessed Damozel (1901; entry 15), Circum Praecordia (1906), and in the volumes of the Ideal Series of Little Masterpieces (entries 41 and 42). Rules also appeared on the title page of the volumes from the Golden Text Series, (entries 43 and 44), in the title page of the 1912 edition of Memories of President Lincoln (entry 21) and on the cover of Tam O'Shanter, privately printed in 1913. (-18-) The typeface in this volume is Golden, the first typeface designed by William Morris for his Golden Legend; this is one of the very rare occasions when Mosher used a Morris type.
The decorated initial is borrowed, without acknowledgment, from the opening spread of The Descent of Ishtar (1903), designed and printed by Lucien Pissarro for the Eragny Press. Mosher used Eragny initials in other books, such as George Meredith (1911) and Ten Spiritual Designs (see entry 22). In addition, the covers of some Miscellaneous Series titles, Magic in Kensington Garden (1916) and The Last Christmas Tree (1914) are reproductions of the cover for Histoire de Peau D'Ane, published by the Eragny Press in 1902; and that of Ecclesiastes appeared first in the 1896 Eragny The Book of Ruth and The Book of Esther.
190 mm x 140 mm, 43 pp., Miscellaneous 72, Hatch 621. 450 copies were printed
on Van Gelder paper and bound in boards of Japan vellum, and 25 numbered
copies were printed on Japan vellum.
That this series of poems dealing with woman's sorrows, dreams, hopes, and discovery of her essential self was written by a man (see entry 7) gives them an additional dimension.
The cover reproduces a design by Aubrey Beardsley (whose initials appear in the lower right corner) for the 1896 edition of Dowson's Poems, published by Leonard Smithers in London. Mosher also used this design on the cover of his By Bendemeer's Stream A Book of Lyrics (1917). (See entry 19 for another work by Beardsley.)
The three sinuous gold lines rising from the lower left corner of the gold frame that surrounds the cover are another departure from Mosher's usual covers; they give the book restrained elegance and vivacity.
190 mm x 140 mm, 142 pp., Miscellaneous 74, Hatch 623.
450 copies were printed on Van Gelder paper and 25 numbered copies on Japan
vellum.
Mosher's choice of cover and interior design for this vigorous meditation on man's search for himself and his need to go beyond accepted boundaries is odd. The restrained elegance of the ruled page, though very pleasing, does not match the sonorous prose, and the four gold-stamped designs on the cover give an impression of ethereal serenity at odds with the sentiments expressed in the text. These designs were created by D.G. Rossetti for the cover of the 1863 edition of Swinburne's Atalanta in Calydon, published by Moxon in London. (-19-)
185 mm x 140 mm, 187 pp., Miscellaneous 84, Hatch 663. 500 copies on Van
Gelder paper, old-style blue ribbed boards, and 50 copies on Japan vellum.
The frontispiece, a pen and ink drawing of Symonds, is by Samuel Richards.
This copy is from the library of Frank Low (also of Portland and an early collector of Mosher, Roycroft, and other private press books) and is signed by Low on the first free end sheet. Low also corresponded with William M. Reedy, requesting signed copies of books published by Mosher for which Reedy had written a preface (see entry 74).
If the majority of Mosher's books tend toward melancholy and quiet introspection, these lively, lusty, sensuous songs of the goliards (wandering medieval students} must have satisfied Mosher, the bon vivant and amateur of spicy anecdotes.
Although Mosher used the work of an American for the frontispiece, he looked to England for the rest of the decorative scheme of this book. The title page illustration and borders, as well as those on the first page of text and two text illustrations, are the work of the English artist William Strang, who illustrated a few of C.R. Ashbee's Essex Press books. The book's two decorated initials, printed in red, were designed by Ricketts for his Vale Press.
This is one of the few books for which Mosher acknowledged the source of his decorations. An insert, surviving in some copies, states that "the border of violets on the wrapper was designed and cut on the wood by Charles Ricketts and is taken from an edition (210 copies only) of Fifty Songs by Thomas Campion, London: The Vale Press, Mdcccxcvi." In copies on pure Roman vellum, color facsimiles of the front cover and spine designs are reproduced on two extra leaves at the end of the book. (For other Ricketts designs, see entries 15, 30, 62, and 63 and the Golden Text Series.)
An earlier version of this title appeared in 1899 as Volume Four of the Reprints of Privately Printed Books. For that version, the only decorations were a red decorated initial by Pissarro on the first page of text and a delicate border of leaves and pansies on the Japan vellum wrapper.
287 mm x 205 mm, 96 pp., Miscellaneous 87, Hatch 667. 250 copies were printed
on Old Stratford white wove paper, 100 numbered copies on Van Gelder paper,
and 50 numbered and signed copies on Japan vellum; the Japan vellum and Old
Stratford copies have a frontispiece consisting of the Lear photograph of
Whitman.
Strouse rightly called this volume startling and Mosher's tour de force. Mosher owned a copy of the first edition of 1855, given to him by Horace Traubel (see entry 21), and, to honor the one-hundredth anniversary of Whitman's birth, decided "to the best of my skill" to publish a facsimile of this epic work. Mosher's skills were equal to his admiration for Whitman, and this volume is an exact facsimile of the first edition. His attention to the minutest details is also evident in the green cloth binding, identical to the original down to the gold rule frame and the blind-stamped gold floral designs on the front cover and spine. With this publication, Mosher also honored his friend Traubel, who had died in 1918.
This is one of two recorded occasions when Mosher co-published a book (for the first, see "Reprints of Privately Printed Books," page 37). William Gable, an admirer of Whitman, was a wealthy merchant from Altoona, Pennsylvania, and founder of the Gable Department Store.
he whole series consists of 50 titles, most of which were reprinted more than once (there are 13 editions of Pater's The Child in the House, for example), for a total of 160 volumes.
All volumes had a similar trim size of 134 mm x 89 mm. For each volume, 425 copies were printed by George Loring on Imperial Mills Japan vellum especially imported by Mosher and bound in flexible vellum. Each volume was wrapped in sealed parchment and enc losed in a slide case. A copy of Richard Jefferies's 1900 The Pageant of Summer is bound in grey wrappers. The cover initial and the title page logo are illuminated in gold and green, as are the headband and tailpiece.
Mosher also offered for sale sets in cabinet boxes, at no additional cost for the boxes. Sets contained any three, six, or more volumes, each wrapped and in a slide case. Sometimes Mosher offered the works of a single author in that series for sale in a c abinet box.
Mosher explained that "last year it seemed desirable to issue Walter Pater's early imaginary portrait, The Child in the House, in the shape and style that would be at once choice and moderate in price." He produced a jewel. The success me t by the book encouraged Mosher to create this series, whose name derives from the brocade paper used on the slide case in which each volume was enclosed. The public response to these brocade cases was apparently favorable, since the books in the Vest Poc ket Series and some of those from the Miscellaneous Series (e.g., The Eclogues and The Georgics) were similarly encased.
A strong respect for and interest in the Middle Ages provides a thread uniting most of these volumes. Mosher admired William Morris, and this series can be seen as his homage to Morris and to Walter Pater, whose ideas influenced Morris so strongly. Eight of the books were written by Morris and seven by Pater, with another one, Some Great Churches in France, containing essays by both men.
The tip of the hat to Morris is evident on the covers: The spine is printed in black Jenson, and the cover decoration consists of a block of black Jenson capitals and a red Kelmscott initial. The cover of the cabinet boxes carries the Morrisian theme yet further, with a Kelmscott border surrounding the list of the contents.
Vernon Lee's argument in these three brief essays is that the "pleasure given by works of art cannot be taught and is given by the works themselves in harmonies" perceptible only by an artistic personality.
REPRINTS FROM THE BIBELOT, 1897 - 1902
s the title indicates, the content of these slim books had already appeared in Mosher's little magazine, the equally slim The Bibelot. Twelve volumes were printed under this rubric, all on Japan vellum, in various print runs: 25 copies for Vols. I through 6 and 8, 35 copies for Vols. 9 and 11, and 50 copies for Vols. 7 and 12. Strouse noted that the purpose of this series was vague (although six of the twelve books were written by Morris and a seventh was Mackail's William Morris: An Address ); he cited ingenuously Mosher's statement in the 1904 catalogue that "to the collector of first edition in separate book form they make an irresistible appeal." The purpose of the series becomes clear, especially in light of the price of these books (from $3.00 to $5.00) and of Mosher's announcement that the books were not to be reprinted: It is a marketing strategy.
Each volume measured 155 mm x 115 mm and was bound in Japan vellum.
76 pp., Reprints from the Bibelot 11, Hatch 222. Of 35 copies only 30 were for sale, and this is number 25.
One of Morris's early works, published in The Oxford and Cambridge Magazine in 1856, this medieval English romance receives a surprising but pleasing Aesthetic treatment in this restrained little volume. The title and date on the title page are the only touch of color, and the only decorations are the double dolphin logo, the sober two-line capitals, and two modest fleurons.
REPRINTS OF PRIVATELY PRINTED BOOKS, 1897 - 1902
he goal of this series was to introduce a larger public to works printed in very limited quantity in England. When the original was aesthetically satisfying, Mosher issued a facsimile, but when this was not the case he did "improve the format of the origi nal edition." Twelve titles were published, with additional editions bringing the total volumes to sixteen. (Pater's Essays had two editions, and there are four editions of The Poems of Master François Villon).
In his introductory comments on the Series in the 1911 catalogue, Mosher said: "When asked what I consider the most characteristic volumes bearing my imprint I reply that all my efforts are different from the merely commercial format of what is considered successful publishing... and point to these Reprints of Privately Printed Books and to those grouped under the heading Miscellaneous as specimens of what I take to be my finest work." It is hard to disagree with him on this point.
Each volume is printed on Kelmscott or Van Gelder paper. Format and print runs vary.
235 mm x 155 mm, 224 pp., Reprints 3, Hatch 78. 450 copies were printed on Van Gelder paper; 50 numbered and signed copies were printed on Japan vellum, of which 25 were reserved for sale in America; 4 copies on pure Roman vellum. All copies had Japan ve
llum wrappers.
The Germ, the organ of the Pre-Raphaelite Brotherhood, was short-lived, and its authors had yet to become famous, but the ideals it embodied lived on in its creatorsDante Gabriel Rossetti, Coventry Patmore, William Holman Hunt, John Everett M illais are among the better-knownand in many artists and intellectuals during the second half of the nineteenth century; Pater's Renaissance Studies and Morris's Defence of Guinevere are its direct descendants.
In 1898 Mosher published a one-volume edition of the entire contents of the four issues (not including the covers and the advertisements). The page make-up is similar to that of the magazines, but Mosher improved on the original with added initials and or naments taken from the Chiswick edition of Gray's Poems. The wrapper of Japan vellum is printed in red and black; the text is surrounded by a woodcut border of honeysuckle designed by Ricketts for The Poems of Sir John Suckling published by the Vale Press in 1896 (Mosher also used this border in the 1914 catalogue). A printed insert acknowledges the borrowing (see entry 26, Wine Women and Song). In his 1908 Hound of Heaven, Mosher uses a cover border also designed by Ricketts f or his Poems of John Keats, (1898). The title page initial, however, is by Lawrence Housman.
The entire print run was exhausted (450 copies at $8.00 and 25 copies at $20.00) by the time Mosher acquired (in 1901) the distribution rights for the exact facsimile, published by Stock in England. (-20-) The facsimile consisted of the four original issues, including covers and advertisements, with the addition of a long introduction by W.M. Rossetti, printed in the same format. The price was $4.00, raised in 1903 to $5.00; by 1903 the facsimile was sold o ut.
195 mm x 115 mm, 57 pp., Reprints 7, Hatch 154. 450 copies on Kelmscott paper, 50 numbered copies on Japan vellum, and 4 copies on pure Roman vellum.
Mosher admired the work of the Reverend Daniel, provost of Oxford University, and owned twenty-nine of the books published by him. He reprinted three of these books: The Growth of Love in 1894, The Garland of Rachel in 1902 (containing a che cklist of the Daniel Press Publications, compiled by Henry W. Poor), and Fancy's Following. Mosher's page setting is reminiscent of the Daniel volume, but he departed from the reticent model in his cover. Daniel's cover is quiet and unassuming, a f ar cry from Mosher's flamboyant and undulating design of stylized tulips printed in red and green. The design has not been attributed, but the artist obviously saw the covers Ricketts designed for the Bodley Head. As with Fragilia Labilia, the titl e page is decorated with a single flower, set simply within a rectangular box.
This copy is unusual on many counts. Although printed on Japan vellum, it is not numbered and it is bound in the blue-paper wrap boards decorated with red flowers and green leaves of the Van Gelder paper copies. It has also a dust jacket of Japan vellum w ith the same tulip decoration. This is the only recorded instance of a Mosher book with a decorated dust jacket.
195 mm x 115 mm, 45 pp., Reprints 10, Hatch 224. 450 copies on Kelmscott paper, 50 numbered copies on Japan vellum (of which this is number 11); in addition five copies were printed on pure Roman vellum and issued in sheets.
The first edition of this volume was so limited (25 copies) that there was no bibliographic mention of it anywhere until Mosher reprinted it. As with many of the books in the series, a great part of the charm of this slender volume resides in the cover de sign in dark green and orange on old-style gray wrappers. The design consists of a symmetric arrangement of slender green stems rising from a stylized ornate poppy flower and blooming into three equally stylized poppy flowers. The title page is decorated with a single poppy in vibrant green and orange.
THE VEST POCKET SERIES, 1899 - 1913
wenty-five titles were published, some appearing in successive editions (the Rubáiyát and Sonnets from the Portuguese leading with eight and five editions respectively) for a total of fifty volumes.
Vest pocket books, cheap, cheaply made, and fitting easily in their eponymous pocket, were very popular at the turn of the century. Mosher's goal with this series seems to have been to "show up" the competition and to prove that cheap and small could also be carefully made and beautiful.
All volumes were identical in size142 mm x 72 mm. The type is an 8-point old-style Roman, and the headbands and tailpieces are Chiswick ornaments. The title page is ruled and divided into four panels. The size of the print run was not specified.
The potential for monotony in this series is, once again, relieved by the covers. Mosher offered each title in four versions: on Van Gelder paper with old-style blue wrappers; on Van Gelder paper with green limp cloth cover; on Van Gelder with green flexi ble leather cover, top edges gilt; and on Japan vellum with vellum wrappers. The prices varied accordingly: 25 cents, 40 cents, 75 cents, and $1.00.
The blue wrappers and vellum covers were decorated with a set of double rules in black enclosing a central panel consisting of three rectangles: two small ones with the title and author printed in red, and a central panel containing a decoration of twinin g vines; also printed in red. The flexible leather and the limp cloth bindings, usually green (fading to brown with age), featured an off-center vertical block printed in gold consisting of the title and the author's name bracketing the same interlacing v ines as their counterparts in blue wrappers. Mosher had commissioned Goudy to create cover designs for the first four volumes, and these were used throughout the life of the series. Goudy had also designed a few covers for the Old World Series; among thos e are Monna Innominata (1899), The Story of Ida (1899), and Underwoods (1900.)
The caduceus stamped in gold on the back of the flexible leather and limp cloth covers was designed by Bruce Rogers (see entry 9).
49 pp., Vest Pocket I, Hatch 121.
Nathan Haskell Dole, editor and publisher of the privately printed Breviary Treasures series, was an authority on Omar, and Mosher reprinted his preface in nine of his twenty-five editions of the Rubáiyát. This volume is unusual in that it is printed on gray-blue handmade paper (another copy on gray-blue paper is in the Houghton Library). The reason for this exception in unknown, but the result is pleasing. (-21-)
77 pp., Vest Pocket 4, Hatch 227. This copy is printed on Japan vellum and bound in flexible vellum.
74 pp., Vest Pocket 6, Hatch 258. This copy is printed on Van Gelder paper, with blue wrappers.
100 pp., Vest Pocket 20, Hatch 509. This copy is bound in green flexible leather.
72 pp., Vest Pocket 21, Hatch 535. This copy is bound in limp cloth.
The majority of the works in this series were crowd pleasers on which Mosher could rely for steady sales. Six of the twenty-five titles were written by the immensely popular Robert Louis Stevenson. the Rubáiyát and the Sonnets from the Portuguese had beco me icons of the publishing world, as had Lang's Aucassin and Nicolete. The assured success of these books gave Mosher the luxury of undertaking less well-known works.
THE QUARTO SERIES, 1899 - 1904
homas Mosher, the consummate bibliophile and bibliopole, lists in his 1902 catalogue the four titles published in this new series since its inception in 1899, along with three forthcoming books. Neither of the three preceding catalogues make any mention o f the Quarto Series. However, three titles,Marius the Epicurean in two volumes and Songs before Sunrise, appear among the Miscellaneous books, and the fourth, Laus Veneris, is listed with the Reprints of Privately Printed Books. This is further indication of the fluidity and evolving nature of the concept of "series" upon which Mosher, and scholars after him, placed such emphasis. In the same 1902 catalogue Mosher announced that this new series would offer the works of the English Aesthetic School and its successors in their original versions. At the close of the series, the "school" consisted of Walter Pater, Dante Gabri el Rossetti, and Algernon Charles Swinburne.
Strouse ranks the ten Quarto volumes as the keystone of Mosher's achievements, and they certainly are impressive representatives of the bookmaker's art. (-22-) Uniform in size (225 mm x 175 mm), bindings, and type (12-point Roman), the books differed only in their page design. The pages of the prose volumes were framed by hairline rules, with specially created headbands, tailpieces, and rubricated initials. The poems are presented without rules, "with quiet dignity which relies on presenting the verse as it should be presentedwith as few broken lines and as ample margins as possible." That Mosher was proud of the series can be gathered from his a ssertion that "the results are comparable to the choicest specimens of book-making issued by the Chiswick Press."
All ten volumes were issued on Van Gelder paper, 450 copies bound in antique boards with white spine and in a slide case. In addition, 25 to 35 numbered copies were printed on Japan vellum with flexible vellum binding and silk page marker each in a slide case.
327 pp., Quarto 3, Hatch 228. This is number 16 of 25 copies on Japan vellum.
POEMS & BALLADS, FIRST SERIES, Algernon Charles Swinburne.
Portland, Maine, Thomas B. Mosher, MDCCCCIV.
336 pp. Quarto 2, Hatch 294. One of 450 copies on Van Gelder paper. The frontispiece on Japan vellum is a portrait by D. G. Rossetti of his friend Swinburne.
That the second and third series came before the first is a bit confusing, and is a result of Mosher's passion for fitting books into "series." The situation has been further complicated by Hatch, who gave an earlier series number to the later v olume.
Poems and Ballads was published in England in 1866, and the American edition bore the title Laus Veneris: Sonnets and Ballads. In 1878 Swinburne published Sonnets and Ballads, Second Series, and in 1889 Sonnets and Ballads, Third S eries.
In 1899 Mosher reprinted the text of the 1866 edition under the familiar American title, as part of the Reprints of Privately Printed Bookssoon to become the first of the Quarto Series. This volume soon sold out.
In 1902 Mosher decided to reprint the text of the second and third series in a single volume as part of the Quarto Series. To "satisfy the wishes of those who insist upon getting the complete collection [of Swinburne's lyrical work] in Quarto format, " he offered a reprint of the Laus Veneris under its "rightful title," a clever marketing ploy. In essence, the first series was published last in the Quarto because its "first" Mosher version appeared in the Miscellaneous Series.
Mosher owned a copy of the 1868 third edition of Poems and Ballads (published by Hotten in London) on which he handwrote the major changes that needed to be made by the printer to make this a Mosher book. (See also entries 3, Songs of Adieu; 20, Roses Of Paestum; 46, The Voice in the Silence; and 48, Bibliography of the Rubáiyát).
248 pp., Quarto 9, Hatch 230. One of thirty-five copies on Japan vellum. The frontispiece is a portrait of Pater done in 1872 by Simeon Solomon.
Pater's influential essays on the Renaissance and some of its most famous painters and writers here receive a more suitable setting than that of the first edition, published in 1873 by Macmillan. Mosher's use of rules, of capitals printed in red, and spec ially commissioned headbands and tailpieces is in harmony with the author's elegant prose.
While the design of the poetry Quartos is arguably austere, that of the prose volumes is both inviting and pleasing.
THE LYRIC GARLAND, 1903 - 1913
n The Mosher Books of 1903, Mosher introduces three selectionsVols. 23, 24, and 25 in the Miscellaneous Seriesthat are to become the first volumes under this new rubric. These titles were reprinted from The Bibelot, but Mosher in tended to draw upon other sources as well, and to publish the best lyrical works of contemporary poets.
A few of these twenty-six titles were reprintedYeats's The Land of Heart's Desire received twelve editions and the total number of volumes is fifty-five.
950 copies were printed on Van Gelder paper. For the first edition of the first nineteen titles, 100 numbered copies were printed on Japan vellum. For the last seven titles, a reduced quantity of fifty numbered copies of their first edition were printed o n Japan vellum. Mosher also offered from five to ten copies on pure Roman vellum. The standard trim size was 175 mm x 110 mm, and all volumes were printed in Caslon Old-Style, with Chiswick ornaments.
The sober appearance of the gray board binding of the Van Gelder paper copies is relieved by modest white labels on the spine and on the top right comer of the cover, with the title printed in red and framed by two narrow borders of stylized flowers. A si milar arrangement for the Japan vellum copies has a lighter feel and is more appealing to the eye.
Mosher seemed to have a special fondness for this series. During a visit to London in 1901, he had met Sarah T. Prideaux, one of the foremost bookbinders of the time, and had asked her to design a special binding for one of his books. Nothing seems to hav e come of this, but in 1903 he wrote Prideaux asking her to bind the Lyric Garland Series. Prideaux replied that she had "given up binding, except on order only, finding the choice of books too speculative a matter." (-23-)
41 pp., Lyric 7, Hatch 330. Of ten copies printed on pure Roman vellum, this is number 6.
Mosher was the first publisher to introduce the American public to the practically unknown writers of the Irish Literary Revival. This volume contains poems by W. B. Yeats, Moira O'Neill, Katherine Hinkson, Nora Chesson, Lionel Johnson, and George Russell (A.E.)
The Roman vellum copies were either bound in vellum covers or issued in sheets with a special slipcase, as was this copy, to allow the buyer to commission a binding worthy of the pure vellum. (see entries 32 and 54). This copy was bound in 1947 by the bin der of the Huntington Library, Mr. Bogadus, in boards decorated with green, red, and yellow flowers strewn on a red trellis, the latter vaguely reminiscent of Celtic interlace.
THE IDEAL SERIES OF LITTLE MASTERPIECES,
1906-1909
welve titles were published, and two of themde Queiroz's Sweet Miracle and Our Lady's Tumblerwere issued in a second edition, bringing the total volumes to fourteen.
The standard trim size for each volume was 140 mm x 95 mm. Each was issued, in unspecified print runs, on Van Gelder paper and on Japan vellum. The Van Gelder copies were bound in green wrappers with superimposed gold pattern, the Japan copies in tan Japa n wrappers with a similar gold pattern.
The purpose of this series is not clear, since some of the booksand other works by some of their authorsalso appeared in other series. It is quite possible, as noted earlier, that some series were created solely as a marketing ploy.
However, these slim volumes, "printed in old-style roman type, enclosed in rules, after an approved Chiswick format," achieved Mosher's intention to offer books "unsurpassed in the attention bestowed upon technical details." Mosher use s rules most effectively to frame the text, giving a strong architectural feeling to each page in spite of the miniature format. But the series' most arresting feature is the hypnotic cover decoration of the purest Art Nouveau inspiration. This decoration , consisting of an abstract pattern of "undulating gold lines with attached leaf-like forms, with part of the space between the lines filled with small circles, but with bulbous openings left bare, through which the rich green of the cover paper show s through" renders each book a jewel. (-24-)
54 pp., Ideal 2, Hatch 361. This copy is printed on Van Gelder paper. Watercolor decorations by Clara Chipman Newton.
At a time when many publishers were reluctant to publish Oscar Wilde, Mosher did not hesitate to do so. Beginning in 1903, he issued twenty different books by Wilde. In the Preface to Poems in Prose, he expressed the hope that "after a little time is passed over, the undying spirit of beauty will once again be acknowledged as your [Wilde's] unalienable possession."
The practice among private presses of hand-illuminating title pages and initials was almost exclusively an American development (the Essex press is the best-known exception in England). The additional incentive was to attract book collectors. The Alwil, H illside, Philosopher, and Roycroft presses, Ransom at his Handcraft Shop, and The Craftsman Guild are among those that extensively used illumination. Embellishing books was common practice in the nineteenth century, and the Arts and Crafts movement gave n ew life to this medieval art form. Along with china painting and embroidery, this pursuit was one in which women could exercise their artistic talents at home. In this book, the Arts and Crafts movement and the revival of printing are united. The artist i s Clara Chipman Newton {1848-1936), who was both secretary and decorator at the Rookwood Pottery, America's premier art pottery makers. It is perhaps gilding the lily to embellish a volume from the Ideal Series, but if it has to be done, it is fitting tha t the decorator be a member of the Arts and Crafts movement.
41 pp., Ideal 5, Hatch 364. Printed on Japan vellum.
Translated from the medieval French, this story tells of a humble tumbler who entered a convent and prayed to the Virgin Mary as best he could by leaping and tumbling at prayer time. The Virgin and her angels rewarded the man by appearing and witnessing h is unassuming act of faith. The tale was a popular one that Mosher reprinted seven times: four editions in the Miscellaneous Series, two in the Ideal Series, and one privately printed for Edward A. Woods. The popularity of this title is further underscore d by a Morrisian version published in 1898 by Copeland and Day that went through three additional editions under the Small, Maynard imprint.
THE GOLDEN TEXT SERIES, 1908 - 1911
ight titles appeared under this rubric. Two, The Hound of Heaven and Rabbi Ben Ezra, were reprinted, five times and twice respectively; altogether thirteen of these slim volumes were published in this series.
The fluidity of the series concept is again evident with the Golden Text Series. Mosher announced in his catalogue for 1910 that this series, whose "aim was to present single poems of exceptional beauty," began in 1908. Yet neither the 1908 nor the 1909 catalogue has a separate listing for a Golden Text Series. In addition, the first three titles Mosher ascribes to this series appear under Miscellaneous.
The books, measuring 140 mm x 150 mm, were printed in old-style Roman type on Van Gelder paper and Japan vellum. There were 925 copies on Van Gelder paper bound in wrappers of various colors, with a Ricketts border of twining vines and violets framing the title, author, and anchor and dolphin logo (see also entry 26.) Another 100 copies were printed on Japan vellum, with vellum wrappers decorated in the same manner; and 200 copies on Van Gelder paper were bound in marbled boards, a type of binding also us ed in the Miscellaneous Series. Each volume was wrapped in glassine and placed in a slide case.
43 pp., Golden Text 8, Hatch 541. Two copies, one on Japan vellum and one on Van Gelder paper. (The title page and the slide case give the title as Threnody and Other Poems, but on the cover the title is Threnody and Other Lyrics.)
Christopher Morley said of Mosher that he favored "the literature of rapture . . . that kind of rapture which is so charmingly indistinguishable from despair," and this collection of nine poems is additional proof. (-25-) Writing from the depth of sorrow, Emerson transcends personal loss, accepts death, and sings of eternal gain.
As with the other books of the series, the title page is ruled, divided into three panels, and dominated by a red initial designed by Laurence Housman, while the text pages are left unruled.
41 pp., Golden 7, Hatch 540. This copy is bound in marbled boards.
This memoir of New England life affirms the power of life and love over death and is the only work of Whittier's published by Mosher.
THE VENETIAN SERIES, 1910 - 1913
one of the seven volumes of this series was reprinted, a rare occurrence with Mosher (see "The Bibelot Series"), all the more unusual since to modern readers these volumes in their brightly decorated wrappers are as delightful to look at as they are to read. Cabinet boxes containing three books were also available at no additional cost.
Each volume was printed in old-style Roman, within rules, on Van Gelder paper and on Japan vellum (the print run was not specified) and measured 150 mm x 125 mm. Each book was "done up in eighteenth century Italian paper wrappers, with colored design s, and glazed tissue envelope [glassine]." The simple decoration on the title page consists of the title and date printed in red and a stylized anchor.
The common thread is evident here: all volumes deal with Italian themes, with the odd exception of The Sphinx by Oscar Wilde.
45 pp., Venetian 4, Hatch 542.
The author's Quattrocentisteria, the tale of Boticelli and Simonetta, was widely popular at the turn of the century, and Mosher published four editions in the Brocade Series and three in the Vest Pocket Series, none so gaily clad as this little mor ality play about Death's victory over the grandeur that was the Quattrocento.
The Renaissance atmosphere is reinforced by the delicate rules enclosing the text and by the decoration of the cover label.
osher, once again giving vent to his resurrectionist impulse, created this series "to show the high regard I have for American authors, not necessarily the latest or loudest singers, rather those earlier voices . . . become less evident in new editio ns."
The works of these lyrical poets, then nearly forgotten, now footnotes in poetry anthologies, have been given charming physicality in the format of this series. Each volume, measuring 180 mm x 110 mm, was printed in Caslon Old Style, with Chiswick ornamen ts and red initial letters [identical to the volumes in the Lyric Garland Series; see entry 40). Each volume was bound in Fabriano boards, mostly green, red, and grey, and came in a slide case. There were 425 copies issued on Van Gelder paper and 25 (for the first edition only) numbered copies on Japan vellum. Were it not for the cheerful Fabriano covers and the different logo decorating the title page, these books would be indistinguishable from those of the Lyric Garland Series.
Six titles appeared under this heading, three of which were reissued, for a total of ten volumes.
46 pp., Lyra 5, Hatch 657. Number one of twenty-five copies on Japan vellum, bound in Fabriano vellum with blue pattern.
This is the fourth edition of this extended meditation on the permanence of nature and the evanescence of man (the first two had been published by George W. Browning of Clinton, New York) and the second Mosher edition; the first had been privately printed by him for the author in 1915. In 1909 Mosher published the fifth, his third, containing four additional poems. The author's printer's dummy shows Mosher's attention to detail, from correcting minor typos, to changing the pagination and the dates, to mov ing a tailpiece. (See also entries 20, 38, and 48 for other printer's dummies).
(Fig. 49) 52 pp., Lyra 2, Hatch 675. This is one of 425 copies on Van Gelder paper bound in green Fabriano boards.
This is the second half of a book of Reese's poems published in 1892. Mosher had published the first half in 1909 under the title A Branch of May. A reprint of these poems was published in 1921 by Norman, Remington Company.
ublishing is a business dealing in partially deferred gratification; the joy of publishing a book is followed very slowly by financial reward. It took Mosher months, sometimes years, to recoup his investment in these joyful, dainty books and to make a pro fit. So in 1898 he started accepting commissions, the bread and butter of many private presses and publishers. The advantages are evident, since the print run is sold out at a profit at the time the book is published. Oddly enough, Mosher did not advertise this aspect of his business until 1915 when, in his catalogue for that y ear, he announced the availability of The Mosher Press imprint for authors who "desired the choicest attainable ... with all that goes with the making of a fine edition."
Between 1898 and 1923 Mosher published forty-eight commissions for private distribution, ranging from pure vanity editions, such as Heart's Ease, A Little Book of Glad Tidings Chosen for Her Children by Their Mother, to reprints of titles he had already issued. Two of these commissions were co-published with Emilie B. Grigsby. (-26-) Whatever the literary value of the work, Mosher lavished on it the same care and attention to detail he gave to his other publications.
In two cases, Mosher printed privately for the author Thomas S. Jones, Jr., a book of poems that he later reprinted in the same format in one of his series. The Rose Jar (1913) and The Voice in the Silence (1915) appeared respectively in 191 5 and 1917 as part of the Lyra Americana Series.
Mosher also printed eleven books for distribution to his friends. Five of these featured either the Rubáiyát or the works of its translator, Edward FitzGerald.
184 mm x 138 mm; not in Hatch. Van Gelder paper bound in gray boards.
This is a printer's dummy with Mosher's instructions. The half-title, limitation page, and title page are handwritten by Mosher. Pages from earlier bibliographies of the Rubáiyát containing corrections, annotations, and directions to the printer for type size and ornaments are glued on the dummy's pages. These are followed by one handwritten page listing the latest additions to the FitzGerald corpus. Although a handwritten note says that "there were but 25 copies printed," t his was apparently not the case. Four years later, Mosher did compile and privately print twenty-five Japan vellum copies of A Bibliographical List of the Editions of Edward FitzGerald's Rubáiyát of Omar Khayyám, 1859-1907. It is likely that this dummy represents Mosher's first attempt at this task, abandoned for a while and completed four years letter. (See also entries 3, 20, 38, and 46 for other printer's dummies.)
155 mm x 115 mm, 29 pages. Hatch 714. Twenty-five copies privately printed on Japan vellum and bound in flexible Japan vellum, by Thomas Bird Mosher. This is copy number twenty-four.
This delicate book is a fitting tribute to the young Midwestern poet enamored of beauty who drowned at the age of thirty one. The eccentric arrangement of the text with the red Chiswick capital gives the cover both lightness and serenity. The only other d ecorations in the book are a red anchor and dolphin on the title page and a rule of stylized flowers (identical to those of the Lyric Garland Series). Mosher included twenty-one of these twenty-six poems in the 1911 Lyric Garland edition of Upson's Son nets and Songs.
195 mm x 140 mm, 126 pp., Hatch 717. This is one of 300 copies printed on Van Gelder and bound in vellum-covered boards. The frontispiece is a photograph of Esterwoods, the Misses Masters' School.
The title and vignette on the cover are printed in purple. The title page is ruled into three compartments, centered on the page. The text pages have top and outside rules and are decorated with Renaissance headbands.
Sweet as the contents might be, the book's main attraction is its cover. The charming vignette of a child playing the pan pipes against a background of stylized oak leaves was a favorite of Mosher, who used it often. It appears, for example, on the title page of his 1909 catalogue (see entry 64), on the back cover of Axel Munthe's For Those Who Love Music (Miscellaneous, 1918) and on the cover of Marcel Schwob's The Children's Crusade (Miscellaneous, 1923). The illustration is unattributed, but in a letter to Mosher discussing the publication of the translation of his Mimes, Schwob suggested a cover design by Jean Weber. Since Crawford had been commissioned to do the cover for Mimes, the illustration on the cover of the present book may be the one originally rejected by Mosher. (-27-)
165 mm x 125 mm, 18 pp., Hatch 746. This is one of 1275 copies printed on French handmade paper and bound in red Toyogami wrappers, for Edward A. Woods, Sewickley, Pennsylvania.
Mosher's major outside commissions came from Mr. and Mrs. Edward A. Woods, for whom he published eleven books, most of which are reprints of titles Mosher had issued earlier.
This edition of Lowell's eloquent denunciation of slavery, originally published in 1844, is unusual in that it precedes another edition published nine months later by Mosher. The format of that publication, Vol. 86 of the Miscellaneous Series, is identica l to that of the Woods edition, but without the Christmas greetings from the Woods printed on the first free end leaf of this copy. The wording on the colophon in the regular Mosher book is, of course, different from that in the Woods volume.
The most striking features of this book are its title page, with an imposing initial "T" in red, from which grow interlacing vines strewn with stylized pods, and the decoration on the colophon page. The title page is an exact reproduction, including the p lacement of the type, of that for Housman's designs for the 1896 Were-Wolf published by John Lane at the Bodley Head, and distributed in the United States by Way and Williams. The colophon reproduces another Housman design, taken from the 1899 T he Silence of Love, also published in London by Lane. Mosher had already used this motif in Thompson's Poems of 1911 (entry 18). The text also features two Chiswick headbands and decorated initials.
ne of the ways a collector or binder pays tribute to an author or publisher is to have his work bound in a luxurious binding. Such tribute was paid the Mosher Books time and again. In his 1898 catalogue Mosher himself notes,
It may not be inappropriate, or devoid of interest, to mention the fact that American and foreign binders have chosen many of these books whereon to lavish their skill. In America, Mr. Otto Zahn, the Misses Nordhoff and Buckley; in London, Miss Prideaux and the Guild of women Binders have re- clothed in exquisite bindings not a few of the special copies of Mr. Mosher's editions.A 1906 exhibition at the Grolier Club (of which Mosher was a member) entitled "An Exhibition of Some [138] of the Latest Artistic Bindings Done at the Club Bindery" included eight Mosher imprintsmore than any other American publisher represented at the show. A few of the members kept the Club Bindery busy, among them William Henry Poor. Poor owned many Mosher books (including eighteen in Club Bindings), most of them copies from very limited editions, printed on pure Roman vellum. (-28-)
Otto Zahn's monograph On Art Binding was prepared for the 1904 St. Louis Exposition, where his Toof and Company bindings were on display at the Fine Arts Building. Included in that monograph were twelve reproductions of the company's finest work. In the company of bindings of original manuscripts by Tennyson, Dickens, and Napoleon were two Kelmscott books and two of "Thomas B. Mosher's beautiful publications."
Additionally, fine bindings by Zaehnsdorf, Sangorski and Sutcliffe, and Donnelley all provided elegant dress for the Mosher books. Various job binders entered the picture, and many Mosher books were bound by English and American binders for the retail market. Such firms as Boston's Rose Bindery and J. W. Meyers, Chicago's Monastery Hill Bindery, and New York's McDonald's Bindery provided leather-bound Moshers for Brentano's, Putnam's and the Lord and Taylor Bookshops, especially for the holiday seasons.
Full light-brown pigskin with illustrated tooling in relief: Omar and his beloved on the front cover and grape vines on the back; gilt-lined sum-ins and marbled endpapers. All page edges green.
"The Guild of Women Binders" is incised at the bottom of the inside front cover; in addition, the Guild's stamp is affixed on the last free end leaf. The actual bindery work is that of Miss Gaskell.
The profession of bookbinding was virtually closed to women in England. Their only alternative was to join Arts and Crafts workshops. The success of an 1897 exhibition of work from these workshops encouraged these women to organize. A year later, several of these women established the Guild of Women Binders, where women could learn and practice their craft in a congenial environment, and through which they could sell their work.
Mosher's unauthorized publication of this translation in 1895 drew the ire of Andrew Lang, who complained bitterly of Mosher's piracy. Strouse reports that the two met in London at a later date and the unrepentant Mosher told Lang, "You don't know America. Our little tiff has sold twice as many of your books and mine as all your publishers ever did for you." According to Strouse, they parted as friends. (-29-)
180 mm x 100 mm, 101 pp., Old World 14, Hatch 66.
Copy number 5 of 100 on Japan vellum.
Full green, highly polished crushed morocco with gilt Art Nouveau flower and vine motif, including dragonflies on the front cover and on the compartments of the spine. Signed by Otto Zahn. Zahn, who studied the art of bookbinding in Europe, was the owner of Toof and Company, which was located in Memphis, Tennessee.
Vol. I, 175 mm x 225 mm, 21 I pp., Quarto 7, Hatch 157.
Vol. II, 175 mm x 225 mm, 209 pp., Quarto 8, Hatch 158. Each is copy number 3
of 4 printed on pure Roman vellum and signed by the publisher.
Full mauve morocco with Art Nouveau gilt tooled covers of roses and vines. Gilt-tooled inner dentelles and silk doublures. Illustrated as binding eight in Otto Zahn's monograph On Art Binding, 1904.
260 mm x 165 mm, 19 leaves, 58 pp., Miscellaneous 9, Hatch 110. 450 copies
were printed on Van Gelder paper and 25 on Japan vellum.
Full brown crushed morocco with the special stamp reserved for their special bindings. Classical gilt tooling around the perimeter of the covers, gilt tooling across the spine's raised bands, with floral motifs used in the compartments. Gilt inner dentelles with silk endpapers. Zaehnsdorf was located in London.
The woodcut vignettes for the headbands and tailpieces are by Selwyn Image and appeared in The Century Guild's Hobby Horse.
190 mm x 145 mm, 261 pp., Reprint of Privately Printed Books 6, Hatch 153.
725 copies were printed on Van Gelder paper, 25 numbered copies on Japan
vellum, and 4 copies, of which this is number 2, signed and numbered on pure
Roman vellum.
Bound in full creamy stiff vellum in the Arts and Crafts style with green silk ties laced through the binding and gilt titling on the spine. This copy is from the library of William Henry Poor and has his leather bookplate. Also included with this book is the eight-page "Omitted Lines" privately printed on pure Roman vellum. (-30-)
175 mm x 225 mm, 285 pp. 450 copies were printed on Van Gelder paper and 25
copies, signed and numbered, on Japan vellum, of which this is number
4.
Full blue morocco with gilt tooling in Jansenist style, double gilt fillets around each cover, raised bands and gilt tooling on spine. In matching slipcase. Donnelley, located in Chicago, was also the largest printing company in the Midwest.
180 mm x 100 mm, 115 pp., Old World 1, Hatch 546. Tenth Edition.
The covers and spine have pochoir decorations in red, blue, maroon, and yellow in the Moorish style. The artist, William Cushing Bamburgh, was an illuminator who worked for Frederick H. Hitchcock's Grafton Press and for the private press of Robert Grier Cook, both in New York City.
195 mm x 140 mm, 75 pp., Miscellaneous
51, Hatch 530.
Full red morocco, by Sangorski and Sutcliffe of London in Arts and Crafts style, with five darts wrapping around the spine onto the covers and ending in a triple leaf design; gilt fillet around the perimeter of the covers with three dots in each comer, gilt on spine. For more information on this title see entry 19.
THE MOSHER CATALOGUES
"Some of Mr. Mosher's catalogues: fine! they'll show . . . the true spirit of what one book-lover calls bibliobliss." Christopher Morley, The Haunted Bookshop
Three years after Mosher's first book appeared, a thin publication called A List of Books in Limited Editions was issued. This 1894 list offered descriptions of the form and content of new and previously published Mosher books. From this unpretentious beginning, a unique style of catalogue evolved in the American publishing world with "pretensions of its own quite apart from being a list of desirable books for sale." Each catalogue carried its own title page, a foreword expressing Mosher's outlook on literature's importance to life, and an annotated list with critical comments on the books published, all arranged by series.
At their height, the Mosher catalogues would run about eighty pages, and most would include Mosher's two-to-four-page forewords. Interspersed among the entries were quotes from works of poetry or prose of which Mosher was particularly fond. Those quoted included poets and essayists such as Richard Le Gallienne, George Santayana, George Gissing, William Blake, and many other authors generally unknown to the American audience. A.E. Newton said of a Mosher catalogue "It is more [than a catalogue!it is an anthology.... Never before or since, I believe, has a man made such a deliberate appeal to the reader and book-lover. With exquisite quotations in verse and prose, from every source under the wide and starry sky, he called attention to the literary merit of his wares, saying just enough about type and size and binding to enable one to order by letter." (-31-) Perhaps the most eloquent description of Mosher's catalogues was by Le Gallienne:
In his catalogue, Mr. Mosher has collected more such names than I know where else to find together. Often I take it down and turn over its leaves as I would walk in a garden of old world flowers, or press to my nostrils some pomander of precious evocative spices. It is at once a lachrymatory, a honey- pot or a potpourri jar; for in it are collected, as inprecious vials, all the tears, all the honey, all the blossoms of literature. . . . It is the catalogue raisonne lifted into the region of poetry. Foreword to the 1914 catalogue.Mosher's personalized catalogues struck a sympathetic chord with the American public. His musings on the deeper meanings of the works of literature he published and their autobiographical, spiritual revelations all found their way into the homes and hearts of this reading public. Many of Mosher's customers corresponded with him, sending letters of praise and appreciation. Eventually, their encouragement lead Mosher to collect his catalogue forewords and literary quotes and compile them into a book, The Amphora (1914).
Part of the glory of the Mosher catalogues is their wrappers, variously colored and decorated. The first two experimental Lists were rather plain and unassuming, but beginning in 1896 we see a variety of designs, ranging from the intricate vines of that year's catalogue to the reproduction in 1898 of the design created by Pissarro for his The Book of Ruth and The Book of Esther. The title page designs varied from the austere (1905) to the elaborate (1910). Mosher's anchor and dolphin trademark appears in a variety of guises as an element of the decorative scheme on the cover of sixteen of the thirty catalogues issued by Mosher, and on the title page of others. The text in the body of the catalogue is mostly Roman type.
First entitled A List of Books in 1894, these modest catalogues were rechristened The Mosher Books in 1903. In that year the size also changed, from the original 185 mm x 95 mm to approximately 240 mm x 150 mm. This format was standard until 1916, when World War I disrupted the supply of imported paper. The 1916 catalogue was scaled down to 213 mm x 132 mm, and the following year's to 207 mm x 110 mm. Mosher used this format for the next five years, as did Lamb after his death. The quality of paper dropped markedly as well, and Mosher regretted that "owing to the advance in the price of paper, l am no longer able to send out my unique Catalogue as in former years. Instead, l have preferred to put all possible value into the books I publish." (-32-)
185 mm x 95 mm, 16 pp., Catalogue 2, Hatch 8. Bound in light gray printed
wraps (some were also bound in boards with paper label).
The cover features on the front an asymmetric title in red and black and on the back, in red, stylized dolphins holding a book. Chiswick headbands are used sparingly in the body.
The anchor and dolphin printer's mark appears here for the first time. As it was for Aldus and Pickering before him, this logo became Mosher's trademark, and it appeared in other catalogues and on the title page of various series: Old World, Little Masterpieces, and Vest Pocket, and in some Miscellaneous Series titles. The device also found its way onto Mosher's stationery.
230 mm x 120 mm, 64
pp, Catalogue 9, Hatch 232.
The catalog is bound in gray-green wraps with the front cover printed in green and red. The body of the text is printed in red and black throughout. Chiswick headbands and initials decorate the pages. The Eragny capital on the title page is also found in other Mosher publications including Calvert's Ten Spiritual Designs (see entry 22) and l M. Barrie's George Meredith--A Tribute.
This is the first time that the anchor and dolphin device appears on the cover of a catalogue, having been confined until then to the title page or to the back cover. An elongated and stylized version first used in the 1915 catalogue appeared on the cover of all catalogues after 1918. (Mosher also used this mark in his privately printed In Memoriam of 1920.) This device appears to have been lifted from Charles Wagner's The Simple Life, published in 1906 by McClure, Phillips and Company.
240 mm x 150 mm, 72 pp., Catalogue 11, Hatch 300.
The catalog is bound in blue wraps decorated with a green honeysuckle border designed by Ricketts for his The Poems of Sir John Suckling (see entries 26 and 30). The cover title, publisher's information, and printer's device are in green and red. Chiswick initials, headbands and tailpieces are used throughout.
235 mm x 150 mm, 68 pp., Catalogue 13, Hatch 368. Bound in blue wrappers.
The cover design, created by Ricketts for the Bodley Head edition of John Gray's Silverpoints (1893), is printed in green and red. The title page bears a Pissarro capital, and the catalogue, ruled throughout in red, is decorated with Chiswick capitals and typographic fleurons.
246 mm x 153 mm, 80 pp., Catalogue 16, Hatch 480.
This copy was bound in gray boards and hand-illuminated by Bertha Avery (see entry 14 for another book illuminated by Avery). A photograph of Mosher, absent in the paper-bound copies, has been bound in. This copy is from Flora Lamb's library. The gray paper wrappers bound in the back of the catalogue bear an Art Nouveau design of grey poppies by Earl Stetson Crawford. Crawford also designed the cover for the 1908 catalogue and the cover for Mimes (see entry 17), as well as some covers for the Old World Series.
The woodcut on the title page of a child playing the pan pipes also appears on other Mosher publications: The Children's Crusade, For Those Who Love Music and Other Vagaries, and Masterpieces... of the Misses Masters School. (see entry 50.)
238 mm x 150 mm, 79 pp., Catalogue 19, Hatch 567. Bound in pink paper
wrappers.
The decorative scheme on the cover, ruled in red along the perimeter, includes a Renaissance-style oval frame highlighting the title. The anchor and dolphin logo appears on the back cover. The engraved title page is signed "EAC" (unknown) and depicts a wide range of items, including a scrolled map, a compass, open and closed books, and an inkwell with quill, all on a stone ledge with the upper portion of a ship's billowing sails. One stone mounted into the wall reads "I steer by the Stars/ MDCCCCXII." This is obviously the most autobiographic of the decorations used by Mosher.
THE BIBELOT
A Reprint of Poetry and Prose for Book
Lovers, Chosen in Part from Scarce
Editions and Sources not Generally
Known, 1895-1915
ome of the most endearing products of the printing revival were the little magazines, often called chapbooks because of their similarity to the booklets and pamphlets sold by early American itinerant salesmen, the chapmen. In his 1903 bibliography, Faxon identified 200 of these chapbooks, following the publication by Stone and Kimball of their successful The Chap-Book on May 15, 1894. (-33-) The physical appearance of these periodicals varied widely, from Stone and Kimball's restrained elegance (often enhanced by Frank Hazenplug's Arts-and- Crafts-inspired covers) to the clumsy and homely Sagebrush Philosophy, published by the Barrows at their Budget Printshop in Douglas, Wyoming.
These magazines were an alternative to commercial publications and offered their creators an opportunity to explore new artistic and intellectual ideas. Many, like The Chap-Book, Bradley: His Book, and The Philosopher, were literary magazines that offered essays, stories, and poems by contemporary writers. Others, like The Optimist and The Rebel, were mouthpieces for their publishers, dispensing their homespun philosophy and idiosyncratic views of the world.
The majority of these publications truly deserved to be called ephemeral; many disappeared after a few issueThe Chap-Book lasted only four yearsand most never reached widespread distribution. There were two exceptions, each of which lasted twenty years: The Philistine, written by Elbert Hubbard and published at his Roycroft press, and The Bibelot, published by Mosher.
Each magazine was the faithful alter ego of its creator. The Philistine (1895-1915) was indifferently designed (-34-) and printed. Entirely written by Hubbard, it was brash, safely iconoclastic, and wildly successfulreaching a circulation of 110,000 by 1902. (-35-) On the other hand, The Bibelot was carefully designed and printed; as the subtitle indicates, devoted to literature; and only moderately successfulits subscription list numbered about 4,000 by the time publication ended. (-36-) Mosher advertised his Bibelot in The Philistine, beginning with the second number of that magazine.
Mosher's plan was to "bring together the posies of other men bound together by a thread of one's own choosing" and to ensure that "those exotics of literature that might not immediately find a way to wider reading . . . are resown in fields their authors never knew." Mosher also intended to show "the intimate relationship between literature and the printed page" and that "exquisite literary form, choice typography and inexpensiveness need not lie far apart."
Every month, for twenty years, he followed that plan without deviation. This very personal anthology (or, to quote Norman Strouse, "this rosary of prose and verse" [-37-] ), selected from the 8,000 books he had collected, spans the centuries and the continents. It brought back to life Catullus and Bion, the goliards of the Middle Ages, Beaumont and Fletcher, the Bhagavad Gitâ and the Rubáiyát. It introduced America to W. B. Yeats, Lionel Johnson, and other writers of the Celtic Renaissance, as well as to Verlaine and Baudelaire. It also gave wider circulation to the works of William Morris and helped to restore Oscar Wilde's literary reputation.
Mosher's genius as an anthologist was matched by his talent as a writer, much in evidence in the introduction preceding his monthly selections. Perceptive and scholarly, these brief essays provided a brilliant setting for the work they introduced, and were as eagerly awaited by The Bibelot's readers. (-38-)
Another reason for the subscribers' eagerness was The Bibelot's physical appearance. The format never changed during these twenty years: one volume consisting of twelve monthly numbers, 155 mm x 115 mm in size, each elegantly printed in old-style type by Smith and Sale on Van Gelder paper (twelve, and eventually six, copies per issue were printed on Japan vellum) and bound in old-style blue wrappers. (-39-) The ornamentation was limited to the ornate lettering of the title, printed in red (as was the brief list of contents), a red fleur de lys on the back cover, and a modest fleuron at the bottom of the last page.
Each number contained advertisements for the Mosher Books as well as for other little magazines, and for other publishers such as John Lane, Mitchell Kennerley, Gustav Stickley, and Dodd, Mead.
Each issue had from twenty-four to forty pages, cost 5 cents, and was sold by subscription only at a yearly cost of 50 cents until 1902 and 75 cents afterward. Each year Mosher offered for sale bound copies, in old-style blue boards, at a cost of one dollar and seventy-five cents. A few sets were bound in library buckram. An index to Volumes I through XII appeared in 1906. In 1915 Mosher, in poor health, forged the last link in his "golden chain" by publishing a final volume containing a general index prepared by Milton lames Ferguson of the California State Library and two essays, one by Richard Le Gallienne and the other by William Marion Reedy.
Mosher set aside 100 copies each month to be offered for sale as a set, in a special three-quarter leather bindingred, brown or greenwith a spine featuring an ornate Victorian design. Some sets incorporate the initials "TBM" in the central panel. The index volume was signed by Mosher on a vellum colophon sheet.
The stunning achievement that is The Bibelot is made all the more remarkable when one realizes that in that same period its editor also published six hundred books, with only the assistance of Flora Lamb, his devoted secretary and factotum, and one office boy. All this in the days when telephones were still embryonic, typewriters not electric, and copying machines only human!
EXCERPTS FROM SOME OF MOSHER'S FOREWORDS
. . . It would prove an absurdity to include every verse-writer in this re- awakening of the Celtic muse, simply because of an alleged trace of Irish, Welsh or Scottish blood in their veins! Surely Coleridge was possessed by a "natural magic"; surely too, the Ettrick Shepherd struck the same thin elfin note of music in Kilmeny.
But in the space at our command it is impossible to do more at present than print some score or so of preferences of our own, briefiy indicating the sources of such exquisitely wrought fabrics.
Suffice it then if we acquire a fresh outlook by contact with these outcroppings of poetry more directly in touch with Nature, and of more imaginative beauty than any other produced in the world to-day.
"There is a land of Dream,
I have trodden its golden ways,
I have seen its amber light...."
The address we here reprint entire was published by Mr. T. J. Cobden- Sanderson and Mr. Emery Walker at The Doves Press, London, April 24, 1901. If along with the two other and earlier booklets printed by these gentlemen it has the appearance of being issued for the exclusive benefit of a few wealthy bibliophiles, it is redeemed by its subject matter, which appeals to a far wider clientele.
As the writer of the only complete biography of William Morris, Mr. F. W. Mackail is entitled to speak with authority. And in this more rapid survey of the man we seem to come very near to the heart of him: the real Morris to whose wonderful gifts as a great poet were added the skill of the untiring artificer, who in all things thought out or worked out by him remained a dreamer of dreams that will at last come true.
Even in the six short years since the Master died there have been signs of a wider outlook upon life: mere industrialism touched to finer issues by that great movement in the Arts and Crafts, which taking root from the despised Pre-Raphaelitism of fifty years ago, finds in America a field of almost infinite extension. Not only in 600 making but in every artistic impulse, crude and amateurish though some of it must necessarily be, is this principle of joy in one's labour, of comradeship in one's work making the rough places smooth. The House Beautiful is one of many mansions: it is also built up by successive generations of faithful workers in the walls of Time. Did Morris in his day merely prove the leader of a forlorn hope? But it was a sub1ime hope, one that has always been in the world though at times lost sight of; a hope possib1e of fulfilment here and now, a hope that was never meant to die out of the heart of man.
. . . We are now within sight of the Prose Poem as one of the final phases of the literary art of To-day. In the matter of delicate yet virile technique Ivan Turgeneff undoubtedly imparted an impulse 60th to French and English composers of Lyric Prose. Conversely men of the first rankBaudelaire, Maurice de Guérin, Mallarmé, to single out these three,nor asked or required a teacher: they attained perfect utterance through their own divine might and right of genius. Last of all the Mimes of Marcel Schwob are subtle reincarnations of old Greek life and passion comparable only to Flaubert's thaumaturgic touch as revealed in his Herodias and La Legende de Saint Julien L'Hospitalier.
Unquestionab1y the Prose Poem has much to say for itself!
As one perceives discussion might be expanded to very generous proportions, whereas our brief Foreword can only hope to stimulate inquiry. In this regard for some of our readers we may seem to have wandered too far afield already. A single paragraph dismisses the subject for the time being.
Was it not a foregone conclusion that the suite of six Prose Poems here reprinted from the Fortnightly Review for July 1894 should have been written by Oscar Wilde, then at the zenith of his reputation, and he so closely affiliated in craftsmanship with all that had gone before and was still going on about him in continental literature? The man who wrote these Poems in Prose was about to suffer dire eclipse, but at that hour he was the friend of some of the wisest and wittiest men and women in England, France and America. Unhappy Brother of the Book! Is it too greatly daring to affirm that you builded better than you knew, that in your best work you did indeed save the bird in your bosom, and that after a little time is passed over the undying spirit of beauty will once again be acknowledged as your inalienab1e possession?
. . . The Lyrics that I gave at the beginning of the Bibelot's career were of Blake's youth and early manhood. The Designs to Virgil are at the end almost of his life. I include with the Binyon Introduction the text of Philips' Imitation of the First Eclogue: the Designs themselves are reproduced from the set of proofs once in my possession.
Looking back over these twenty years I can perceive 1 builded better than I knew, and, with the ideal before me, have proved not unfaithful to a self- imposed task. I began with Blake and end with Blake. In doing this one might recall what has been noted by scholiasts long ago. They find in the old Roman singer of field and fold that the Fourth Georgic, ending with "Tityre, te patulae cecini sub tegmine fagi" is a harking back with poignant implication to the first line of Virgil's First Eclogue. At the close of my editorial labors I feel it only fitting to say the like implication is found in this quatrain from Blake:
I give you the end of a golden
string;
Only wind it into a ball,
I will lead you in at Heaven's
gate,
quilt in Jerusalem's wall.
BORROWING FROM THE PIRATE
hat Mosher succeeded in his attempt to show that beautiful books could be done cheaply can be seen in his influence on commercial publishers of the period and in the prevalence of the Aesthetic style in their books.
As previously mentioned, the printing revival owes much to Morris's philosophy of printing, but less to the actual output of his Kelmscott Press. The magnificent Kelmscott books were produced without regard to cost and beyond the reach of any but the wealthiest readersa "problem" common to most private presses of the period. The Kelmscott pages, densely set in a dark, Janson-inspired typeface, were more easily looked at than read. The idea that reading could be an aesthetic as well as an intellectual pleasure was powerful, however, and Mosher not only adopted it wholeheartedly but with the added goal of making this pleasure inexpensive as well, taking the airy elegance of the Renaissance books as his model.
Mosher's books sold mostly through the mail, but were also available from shops like Brentano's in New York and Paul Elder in San Francisco. (-40-) Their wide distribution meant that they reached not just the public but designers and publishers as well. These saw that, indeed, "exquisite literary form, choice typography and inexpensiveness need not lie far apart."
Gradually books produced by turn-of-the-century commercial and literary publishers began to reflect this indebtedness. The early creations of D. B. Updike and Bruce Rogers, both of whom worked for Houghton Mifflin's Riverside Press in the 1890s, were clearly influenced by the Kelmscott books. These designers soon adopted a more restrained use of decorations and an airier page make-up. Rogers, in a letter to Mosher, acknowledged Mosher's influence on his style.
If many artists of the book were influenced by Mosher, a few publishers paid the "pirate" the ultimate tribute, blithely pirating him. Some adopted the binding style and trim size so characteristic of the Mosher books. Still others produced near facsimiles.
175 mm x 112 mm, 79 pp. Second edition, privately printed for the author in
an edition of 800 copies on Holland paper. A first edition was printed in
1901 in an edition of 1000 copies on handmade paper and 25 copies on Japan
vellum.
The trim size, gray boards, and the spine and cover labels printed in red and white with geometric rules are identical to those of Mosher's Lyric Garland Series. The page design, however, is strongly reminiscent of that used by Hahlo and Hellman in their Laurentian Press's In a Balcony (1902), with which Schlueter might have been familiar. The book is a listing of book titles that are quotations from Shakespeare, arranged alphabetically by author.
156 mm x 119 mm.Vol.1,77pp.;Vol.11,81 pp.; Vol. III, 79 pp.. Privately
printed for the author; copy 100 of an unspecified print run.
The gray boards and the white ribbed spine are reminiscent of the bound volumes of The Bibelot. This style of binding was also used in the early productions of the Roycrofters. The page design is a scaled-down version of the one used by Mosher in the Quarto Series. These similarities are not too surprising, since Smith and Sale, Mosher's upstairs neighbors on Exchange Street, also printed The Bibelot and many of the Mosher Books.
These sentimental essays were printed for the "author's dear friends" to whom "he so loves to be near," as he states in an inscription on the front free end page.
181 mm x 125 mm, 156 pp.
Here again the binding includes blue boards and white ribbed spine. The interior design could easily be mistaken for that of any of Mosher's Quartos: quiet typography and no ornament save a two-line initial at the beginning of each poem. This is one of the rare attempts to introduce Heredia to the American public. Another, much more successful attempt was The Trophies, published in 1900 by Small, Maynard of Boston, with designs by Bertram Grosvenor Goodhue and illuminations by Ruth Adams Turner.
175 mm x 119mm,64pp.
Mosher had published five volumes of poetry by Reese, a native of Baltimore, when for reasons still unclear she decided to have a local company reissue some of these poems. In a letter to Reese, Mosher says that he doesn't object to another company publishing works of hers that had appeared under his imprint, in spite of the potential damage to his sales of her books; neither does he mind that The Norman, Remington Company imitates the Mosher style. He does, however, express sly surprise at the $1.50 charged by the new publisher, considering the inferior quality of the paper! (-41-)
This volume, with its gray boards and white labels, fleuron decorations, and slide case, could be mistaken for one of the Lyric Garland Series. The interior design is also strikingly identical to that of the Lyric Garland Series.
180 mm x 100 mm, 70 pp. One of an unspecified number printed on Van Gelder
paper and bound in flexible vellum with turned edges.
Reedyauthor and famed editor/publisher of the St. Louis Mirrorwas a close friend of Mosher's. He wrote introductions to four Mosher books, edited the 1905 Kasîdah, and wrote "The Ending of The Bibelot" (See Chapter Seven, "The Bibelot.") Two of the introductions were for volumes in the Old World Series (Liber Amoris and Gaston de Latour). Reedy must have enjoyed the format of these volumes, since the format of the present title is identical, down to the cover design and placement of the type on the spine. Reedy pays additional homage to his friend by printing the text in italics, as were the volumes in the Bibelot Series. (See entries 3 and 4.)
175 mm x 100 mm, 138 pp. One of an unspecified number of copies printed on
Van Gelder paper and bound in flexible Japan vellum.
This volume of tales of fantasy, written by a famous turn-of-the-century expert on manners, clearly shows Mosher's influence. Although the plain cover, printed in olive green, is not Mosherian, the interior design is an unabashed if unsuccessful attempt to duplicate that of the Old World Series. The typeface on the title page, however, lacks Mosher's vigorous elegance, and the red ink is too glaring.
Moffat, Yard published other books in the Aesthetic style, among which The Baglioni has a title page designed by Thomas Maitland Cleland (see also entry 17).
THE FOURTEEN SERIES
(-1-) Frederick A. Pottle, "Aldi Discipulus Americanus" in Amphora, Second Collection, Thomas Bird Mosher, Portland, Maine, 1926, p 125. [back]
(-2-) Thompson, op. cit., 1977, p. l 90. [back]
(-3-) Letter to unknown recipient at Messrs. Crowell dated November 13, 1894, four pages, private collection. [back]
(-4-) Dr. Williamson, a book collector and friend of Swinburne's mother, asked Lady Jane to show her son a copy of the Bibelot Series version of this book "so charmingly printed and bound." The poet declared that he admired the book and found judicious Mosher's selections from his poems. Dr. G. C. Williamson, Behind My Library Door, New York, E.P. Dutton, 1921, pp. 202-203. [back]
(-5-) In an advertisement for Sonnets from the Portuguese placed in the May 15, 1900 issue of The Goose Quill, Mosher claimed "15,000 copies of this [Vest Pocket] edition sold to-date." Since the book had been published in February of that year, the number of copies sold is astonishing, even if Mosher included in that count the 2775 copies of the three Old World editions of the Sonnets published in 1897, 1898, and 1899. If the claim is not grossly exaggerated, it emphasizes the importance of the "old chestnuts" as a way to subsidize more adventurous publishing ventures. [back]
(-6-) Letter dated 30 Dec. 1909, in the collection of the Houghton Library (bMS AM 1096 1357). [back]
(-7-) Houghton Library collection (Ms TYP 437). [back]
(-8-) Strouse counted forty-five Mosher books printed on pure vellum, "an amazing but little-known record." Strouse, op. cit., p. 36. [back]
(-9-) Mosher was an active member of the Omar Khayyám Club of America, which met each year at the Algonquin Club in Boston. He produced several publications for fellow club members, including Edward Clodd's Concerning a Pilgrimage to the Grave of Edwar d FitzGerald (1902) and A Bibliographical List of the Editions of Edward FitzGerald's Rubáiyát compiled by Mosher in 1907.[back]
(-10-) Thompson, op. cit., p. l 94. [back]
(-11-) 300 copies on paper, at $3.50, and 11 on vellum were printed for American distribution; 225 copies on paper plus 10 on vellum were reserved for English distribution. [back]
(-12-) Strouse, op. cit., p. 65. [back]
(-13-) Laurie W. Crichton, Book Decoration in America 1890-1910, Chapin Library, Williams College, Williamstown, Mass., 1979, p. 46. [back]
(-14-) Earl Stetson Crawford, a painter and illustrator, was born in 1877 in Philadelphia and studied at the Academy of Philadelphia and at l'École des Beaux Arts and l'Atelier Whistler in Paris. [back]
(-15-) T. B. Mosher, Foreword to Salome. [back]
(-16-) Mosher's use of his right arm was impaired as a result of a stroke suffered in the winter of 1909-1910, and although he regained some use of it, his handwriting became very poor. Lamb's assistance, already invaluable, became vital. [back]
(-17-) Strouse, op. cit., pp. 35 and 36. [back]
(-18-) Rules were used by many succeeding book makers, and most successfully by John Henry Nash in San Francisco, who made them his virtual trademark. [back]
(-19-) This volume is inscribed by Mosher to William Francis Gable (who co-published the 1919 Leaves of Grass with him): "My dear Gable, This book l love and want you to love it." [back]
(-20-)THE GERM THOUGHTS TOWARDS NATURE IN POETRY, LITERATURE, AND ART. MDCCCXVIII, Being a Facsimile Reprint of the Literary Organ of the Pre-Raphaelite Brotherhood. Published in 1851, Preface by William Michael Rossetti, London, Elliot Stock, 1900
.
225 mm x 144 mm, 222 pp. (5 bookletsPreface, 30 pp. and each of the four facsimile reproductions 48 pp.) On the recto of the half-title of the Preface appears the following "250 copies have been printed for sale in the United States and have be
en acquired by Mr. Thomas B. Mosher." Boxed in gray boards, decorated with the initials of the Brotherhood, PRB, designed by D. G. Rossetti, with white spine. Mosher listed this volume in his Reprint of Privately Printed Books; Hatch did not assign i
t a number.
[back]
(-21-) It is interesting to note that in the same year Will Bradley produced his extraordinary War Is Kind, an entirely different kind of book, but also printed on thick gray paper. Perhaps Mosher had seen the book and wanted to experiment. [back]
(-22-) Strouse, op. cit., p. 35. [back]
(-23-) 1903 letter from Sarah Prideaux to T. B. Mosher. Houghton Library (bMS Am 1096 1403). [back]
(-24-) Crighton, op. cit., p. 46. [back]
(-25-) Christopher Morley, "A Golden String," in Amphora, Second Collection, p.111; also reprinted in An Outline of Distinguished Reading, New York, Wm. H. Wise & Co., 1925. [back]
(-26-) Grigsby, the wealthy ward of traction magnate Charles T. Yerkes, was called "the most beautiful woman in the world." Her friend Mitchell Kennerley, who started his publishing career with John Lane at the Bodley Head, was Mosher's friend a nd boon companion during the latter's visits to New York City. (Matthew Bruccoli, Mitchell Kennerley, New York, Harcourt Brace, Jovanovich, 1986, p.13.). [back]
(-27-) Letter dated May 1901, Houghton Library collection (bMS AM 1096 1404). [back]
(-28-) Henry W. Poor. Catalogue of the Library of Henry W. Poor, Parts l-V, New York, The Anderson Auction Co., 1908-1909. [back]
(-29-) Strouse, op. cit., p. 25. [back]
(-30-) Benton L. Hatch, A Check List of the Publications of Thomas B. Mosher of Portland Maine, MDCCCXCI-MDCCCCXXIII, Amherst, The University of Massachusetts, 1966, p. 147, entry 644; also see Chapter 10, "Addenda and Corrigenda." [back]
THE MOSHER CATALOGUES
(-31-) Newton, op. cit., pp. l 22- 123. [back]
(-32-) T. B. Mosher, preface to 1917 catalogue. [back]
THE BIBELOT
(-33-) Frederick Winthrop Faxon, Modern Chap-Books and Their Imitators, Boston, The Boston Book Company, 1903. [back]
(-34-) In 1901 a deliciously wicked pastiche of The Philistine, called The Bilioustine: A Periodical of Knocks, was published in Evanston, Illinois, by William Lord. Lord mercilessly mocks Hubbard's constant self-promotion, as well as his shaky grasp of t he concept of limited editions. [back]
(-35-) In comparison, The Chap-Book had a circulation of about 16,000. Freeman Champney, Art and Glory: The Story of E1bert Hubbard, New York, Crown Publishers Inc., 1968, pp. 58, 92. [back]
(-36-) Flora M. Lamb in a Sept. 22, 1941 interview with Dane Yorke. Huntress (op. cit., p. 271 mentioned a circulation of 2,000. [back]
(-37-) Strouse, op. cit., p. 52. [back]
(-38-) Frank L. Mott, History of American Magazines, Vol. IV, Cambridge, Harvard University Press, 1957, pp. 424-427. [back]
(-39-) We have seen one copy of the first issue (Vol. I, No. 1) bound in brown wrappers; perhaps a trial copy? [back]
BORROWING FROM THE PIRATE
(-40-) Huntress, op. cit., p. I 44. [back]
(-41-) Letter dated May 6,1921, Houghton Collection (bMS AM 1096 1073). [back]